Samsung and Apple have for about a decade been the top players in the smartphone business, with them raking billions of dollars in profits over the years. Their flagship high-end phones have barely suffered from any other competition, even though mid-range phone manufacturers like Huawei have had a commendable market share in the mid-range market.
However, a giant that had long been assumed dead is making a comeback to the scene, Nokia. Last year, HMD Global, a company made of ex-Nokia executives acquired the intellectual property required to make phones under the Nokia brand, including the technology owned by Nokia Corp. To manufacture these devices, HMD Global has partnered with Foxconn.
The company started by redesigning and improving the legendary Nokia 3310. The Finnish Company then launched three mid-range smartphones at the Mobile World Congress in Barcelona. These are the Nokia 6, Nokia 5 and Nokia 3. These smartphones were introduced with the aim of taking on its share of the market from the midrange devices to bring the brand back among the world’s top device players.
To mark its intent of bringing back the Finnish brand to the mainstream handset market, HMD Global then launched the new Nokia 8 on the 28th of August. Nokia 8 is now the most important new product in revitalizing this brand which was once a world beater in the modern smartphone era.
This flagship smartphone, which is operating on the Android platform, is meant to take on the likes of Samsung’s Galaxy S8 and the iPhone 7, though Apple is still set to release its iPhone 8 later on.
Notable Nokia 8 features include; Carl Zeiss cameras, spatial audio, 5.3-inch a high-resolution Screen and a polished aluminum body. A stand out feature being promoted by HMD Global as the next evolution of the selfie feature goes by the name “Bothie.” This is a feature that uses Nokia’s Dual Sight Technology to fire up both the front and rear facing cameras at the same time. This means that it can shoot videos or images of a subject using the rear camera, and videos or pictures of the operator simultaneously. One can also be able to share these live directly on Facebook or YouTube.
“We know that fans are creating and sharing live content more than ever before, with millions of photos and videos shared every minute on social media,” said Juho Sarvikas, HMD chief product officer. “People are inspired by the content they consume and are looking for new ways to create their own.”
The Nokia 8 smartphone has been released and will go on worldwide sale in early September, and this places it right in the middle of the launch season for both Apple and Samsung. It will cost around will cost around €599 (£546/ $721).
Ben Wood, chief of research at CCS Insight, said: “The Company will be hoping that the widely recognized Nokia brand will help it stand out from rivals such as HTC, Huawei, LG, and Sony, which are also trying to compete with Apple and Samsung.” How it fairs and how it eats into the market of both Apple and Samsung is yet to be seen.