Rumors aside, today Apple’s executives took it on stage to announce what they’ve been creating. Apple’s founder Steve Jobs would be proud of them. The Apple Event was the first event of its kind to be held in the Steve Jobs Theater, Apple Park, Cupertino. The event took place at 10 am PDT today (12th of September,2017). Here’s everything that was announced at the event.
A tribute to the founder – Steve Jobs Theater
Before starting the announcement of what Apple prepared for us, Apple’s CEO, Tim Cook talked about Apple park’s Steve Jobs Theater in celebration of Steve Jobs’ life. Cook described the park as open and inspiring. “Apple’s Park has been built to reflect Apple’s values,” also said Cook.
Apple Watch series 3 and Watch OS4
Cook went ahead and teased the announcement of Apple’s Third generation watch. He also said it’s the most popular smartwatch since its sales have grown 50% year on year. Cook then invited Jeff Williams onstage to talk about the Apple Watch. As pointed out earlier, Apple Watch 3 has a mobile connection. This capability makes it able to send and receive messages, make calls, surf the net, and stream music. All these without depending on a connection from the iPhone. Jeff also added that the watch would come with the improved Watch OS4.
Apple Watch 3 prices are; $399 for the cellular and $329 for the non-cellular. The cellular version will be exclusive to EE in the UK; pre orders will be open on September 15 and shipping will start on September 22.
Apple’s 4K TV
Cook invited Eddy Cue to talk about the next announcement; Apple TV. Apple’s new smart TV is equipped with HDR and 4K technology. The content on iTunes will also be in 4K quality. Cue said that the new Apple TV is twice as fast in the CPU and four times as fast in the GPU. Apple’s TV app will be available in the UK later this year.
The 4K TV will retail at $179 and will ship on 22 September.
The iPhone 8
Before starting on anything else on the iPhone 8, Cook started by a recap of what Apple has introduced on the flagship. “For the first time you will be touching the software rather than buttons,” said Cook. From a high-quality camera to the app store, he stated Apple pushed the smartphone design over the past decade. He also added, “This is a huge step forward for iPhone.”
Without further ado, Phil Schiller came up to talk about the iPhone 8. The iPhone 8 and 8 plus are made up of glass reinforced with steel and copper. It is “the most durable ever in a smartphone,” said Phil. The flagship comes in silver, space gray and rose gold.
Some of the new features include;
- The most powerful and smartest chip: A11 Bionic chip with a GPU,
- 4.7-inch and 5.5-inch retina screens for iPhone 8 and 8 plus respectively,
- 12MP rear-facing camera on iPhone 8 and a dual-lens 12MP camera on iPhone 8 Plus built for AR – the phone gives info about what is seen through the camera such as player information at sports games
- True tone and Apple’s bass speakers
The iPhone 8 will start at $699, the 64GB version and the 8 Plus will start at $799. Pre-orders start from 15 September and shipping from 22 September. iOS 11 will also be released on 19 September.
Schiller also noted that the new phones will now support wireless charging. Perhaps this is one of Apple’s biggest change. The phones utilize the Qi wireless charging standard and will also work with other third party wireless chargers. Such as those from Belkin and Mophie.
Apple’s new charging standard – Air Power
To compliment wireless charging fully, Apple is working on its charger for its products; the iPhone X, Apple Watch, and the new Air Pods case. A small update on wireless charging: it’s also supported by the Apple Watch series 3 and the new Air pods. For easy charging of your Apple products, an Apple-designed power mat can charge all your devices at the same time. It’s called Air Power.
iPhone X – the future of iPhone
Pronounced as iPhone Ten, this is Apple’s 10th-anniversary phone, and it got everything said in rumors. Cook said it’d “set the path of technology for the next decade.” The iPhone X has all the specs we already knew;
- 8-inch OLED “super retina display” with 2436 x 1125 resolution,
- All-glass design
- Facial recognition technology called Face ID and no home button
- Animated emoji called animoji that reflects users’ expressions
- 12MP dual-lens augmented reality camera with an 4 aperture on the telephoto lens.
- A side-button dedicated to Siri.
Schiller explained how most of the features worked such as the Face ID; he said it’s the future of how we unlock our smartphones. The tech uses the front infrared camera packed with seven sensors, a flood illuminator, and a dot projector. It also utilizes the bionic chip which houses the neural engine for the Face ID.
With the Face ID, “The chance that a random person in the population could unlock your iPhone X and unlock it with their face is one in a million,” said Schiller. The animated emoji; ‘Animoji’ is also made possible by the neural engine.
After the intro by Schiller, Craig Federighi went onstage and gave us the first look at the iPhone X.
iPhone X price and availability
iPhone X pre-orders start on 27th October and shipping will start on 3rd November. The 64GB version will retail at $999; Apple’s most expensive base price ever for an iPhone. Other iPhone device prices have been cut such as the iPhone SE has a price of $349, iPhone 6S; $449, and iPhone 7 $549.
And that was it!