Instant apps, what are they? As the name suggests, these are apps that you can use without going through any installation process. They use an app like format to look exactly as an installed app. They occupy minimal or no storage space at all on your device. Most of these instant apps carry out online tasks, so they use the internet. This android feature was unveiled at Google I/O 2016 but took time to develop. Now Google is reminding Android users and developers to try it out as 500 million devices support Instant Apps.
As long as Google play works in your country, you will be able to use the instant app. but first you have to allow them to run on your device. To enable them, go to Settings>Google then tap on Instant app. turn them on and proceed by accepting the terms by clicking ‘yes I’m in.’ Every time you use an instant app, it’ll appear there. When you run an instant app, you also have the option of installing it if you want. Google assures users that instant apps aren’t only for Nougat devices, but also devices which don’t run on Nougat.
As of now, some apps and games support instant apps. Google also revealed that a range of industries has also started building instant apps. Those who developed the apps earlier are receiving positive and strong results regarding engagement, acquisition, and retention. Popular apps include Vimeo, Jet, NY Times, dot loop, One football, and Realtor.com. Below is a comprehensive overview success of the instant apps according to a blog post from Google.
Vimeo is a platform for sharing and watching videos with friends. Instant apps have enabled Vimeo’s audience to immerse themselves in more content. With the instant apps, Vimeo has increased user engagement by 130%. Vimeo achieved this by reducing its 15MB app to a 4MB module. This was possible by using APK analyzer, a tool which removed the unused libraries. They also used a more efficient player which occupied a less size. Vimeo also used other technologies; Smart Lock and Branch.io for a more fluid experience. These technologies are used for user authentication and also for installation of the native app respectively. The other instant apps may have also employed similar techniques.
Jet is a US-based shopping platform. For its customers to pay less, it uses a real-time savings engine to surface opportunities. One of the company’s goal was to expand the reach that their existing app couldn’t provide. So they build an instant app and their conversion rate increased by 27%.
NY Times Crosswords: as the name suggests, NY Times Crosswords provides users with crossword puzzles such as the ones printed in its daily newspaper. NY Times’ aim was to create a more native experience to increase app engagement from their audience. Instant apps have helped them acquire their goal as there is twice the number of sessions per user currently.
Dot loop: this real estate transaction platform makes it easier for professionals in the real estate niche to interact with buyers and sellers. This includes the signing of documents. The instant apps have provided users with a more native experience. It has also enabled a 62% increase in users who sign a document.
One football is your one source for all information you need about football delivered in 15 languages. It provides news, fixtures, live scores, results, tables and stats for over 230 leagues. Through their instant app, the number of users who share content and read news increased 55% in their instant app.
Have you tried instant apps? It’s time to experience the web in a native seamless app experience.