Soon, Facebook will revert to what it was supposed to be before its numerous updates that made it not look like a social media platform. Facebook’s CEO wants to make users use Facebook in a whole lot new way that does it involve wasting time viewing videos and reading articles that are not worth your while. Since Facebook has also become a business platform, the CEO also has a plan that will ensure the platform will provide traffic to business and marketers but not as before. Zuckerberg wrote on Facebook that, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” The vice president of Newsfeed also stated that “I expect that the amount of distribution for publishers will go down because a lot of publisher content is just passively consumed and not talked about. Overall time on Facebook will decrease, but we think this is the right thing to do.”
After the new algorithm is in place, your newsfeed will be populated by friends posts and comments at the expense of news outlets, public it and the most annoying time wasted when viewing ads. This new algorithm favors almost everyone except a few people and business that use pre-recorded videos as they offer passive experience
According to research, isolated feed scrolling is harmful to one’s health but chatting with friends, and back and forth discussion of a certain content add value. Early on the third quarter earnings, Zuckerberg was also said, “Protecting our community is more important than maximizing our profits,” and on the Facebook post “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.” He also added that “Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.”
Friends or more news content?
This new change might not have taken into considerations some user preferences. Users are wildly dispersed in what they like. Others may wish to have many friend and others may prefer reading news and watching videos. But the CEO had the right response to this dilemma. In his counter-argument, Facebook was meant to connect with people and not some news website. “Video and other public content have exploded on Facebook in the past couple of years since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
Either way, a lot of us can agree that news brings the cohesion among people and maybe, the new algorithm may change and start promoting this connection with each other in ales and more meaningful way. This is because the proposed algorithm is going to hurt more businesses that have recently been built on Facebook.